Pierre-Olivier Carles

The Tactical Blog

My name is Pierre-Olivier Carles. I'm a marketer.

Latest Articles

What is the ROI of Social Media Marketing?

What is the ROI of Social Media Marketing?

There are only 2 kinds of answers to that question:> The Honest answer: “I don’t know.”> The BS answers: Everything else... And you know what? It doesn’t matter.Because Social Media Marketers bring more, so much more value than that.

Stay away from Political Correctness

Stay away from Political Correctness

Another reason why brand executives or public figures with great ideas fail to publish anything interesting on social is not that they think they don’t have enough value to bring to their audience, but because they have too much of it.

The Untold Truth about Emojis

The Untold Truth about Emojis

At first, Emojis have become a way to convey the tone and non-verbal context behind our texts. "I won't let you walk away with that joke 😁" "I won't let you walk away with that joke 😡" As you can see, an emoji can really add some meaning to the same message.

A new Home

A new Home

I have found a new Home for my blog. It is still open source, but not self-hosted anymore.

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