September 7, 2019

Instagram hides the Like count, and it is a BIG deal.

Instagram hides the Likes from your posts.
Here’s why it’s a big deal for brands and influencers.

As you might know, Instagram is about to hide the Likes from all the posts, so people feel less social pressure when their content is not popular.

They have started experimenting that new feature in a few countries, and from what I have seen so far, here’s what brands and influencers can expect from it.

September 4, 2019

The Future of Social Media Platforms

Just a thought about a trend coming faster and faster, and that will impact Social Media Marketing at one point.

These last few years, negative content has grown a lot on social media platforms.

Many people regret the recklessness of the ’80s, and the vintage trend is fed by this mindset: “It was better before…”. Today, almost everything on Twitter and Facebook is an open invitation for a fight, but…

Regular people don’t like to fight.
Regular people don’t like hate speech and permanent criticism.

The next decades will be all about love, accountability, responsibility and privacy.

Marketing will have to adapt, with more transparency and storytelling. I’m gonna love that refreshing period.

June 19, 2019

Why does Instagram love consistency?

Instagram loves consistency, and you'd better give it what it asks for.
If Instagram loves consistency, you’d better give it what it asks for.

Let me tell you how to avoid one of the common mistakes brands, and wannabe influencers make all the time.

They lack of consistency with their content.

When you open a new account, Instagram tries to understand what you want to post about.

It tries to define what your content is and add it to categories. It wants you in boxes.

That’s the reason why it is vital for anyone looking for more reach and exposure to understand that notion.

May 25, 2019

Are blogs still a thing?

Are Blogs still a thing in 2019?
Spoiler Alert: I believe Blogs are still a thing.

Please allow me to start writing again with a bit of History.

My very first blog was a personal website, hosted on a community platform called Mygale.
It was in 1997.

Then came the actual blog platforms, and I moved temporarily to Ublog, launched by my friend Loic Lemeur. I haven’t been in touch with him for years now, but I’m still very grateful he did it.

Without him creating that startup, I’m not sure I would have written so much.

Writing has made me better.

It requires work and strength when you put ideas on paper, knowing tons of competent people might read it too.