Are blogs still a thing?
Please allow me to start writing again with a bit of History.
My very first blog was a personal website, hosted on a community platform called Mygale.
It was in 1997.
Then came the actual blog platforms, and I moved temporarily to Ublog, launched by my friend Loic Lemeur. I haven’t been in touch with him for years now, but I’m still very grateful he did it.
Without him creating that startup, I’m not sure I would have written so much.
Writing has made me better.
It requires work and strength when you put ideas on paper, knowing tons of competent people might read it too.
Ublog became Typepad, and so did my blog until I decided that I should own my content. Yes, privacy and ownership of content were already a thing, even if Zuck had to wait for 2019 to come to realize it.
I took a server and started a new blog, in French, powered by WordPress; The very first pocarles.com.
It was a different time, before Social Media. People were learning from blogs back in the days. It was where conversations were happening.
I was lucky to have a rock solid community reading me regularly. It was a bunch of very loyal people – a few thousand – who were always around, discussing whatever I was posting in comments. After a few years, many became friends, and some are still around me today.
The main reason Blogs were so popular at this time was the lack of alternate solutions to express yourself online. If you wanted your voice to be heard, opening a blog, or commenting on other people blogs was – almost – the only way.
Then came the Social Media platforms, and they punched blogs in the face.
You didn’t have to open a blog to exist online anymore. By liking or retweeting, you were expressing yourself enough to satisfy your inner pulsions.
Just one click was sufficient.
At first, social media platform, especially Twitter and Facebook, helped blog content to spread more.
Sharing a link was pretty easy, and the reach was fantastic. It was free traffic for us, and free content for Social Media platforms too.
Because most of the people didn’t really care to own their content and never heard about privacy unless their neighbor starts spying them over their fence, they started to post more of their lives and businesses directly on Social Media.
Slowly, these platforms replaced blogs.
Most of the veteran bloggers moved to social media too or turned their blogs into actual professional presences, becoming new media focusing on niches.
Personal blogs were not a thing anymore.
My traffic collapsed in months. I went from a few thousand unique visitors a day on average, to a few dozens thanks to long tail SEO.
And I stopped writing.
And I missed writing.
When I moved permanently to the United States, in 2012, my English was not good enough for me to dare writing more than 140 signs on Twitter.
For a ghastly reason that I can’t explain, it was OK to post extended captions on my Instagram account though. But a blog post…
And it took me more than six years to realize the – still poor – quality of my English did not matter, as long as I can share what I want and what I know.
So here I am.
Back to the blank page, with probably no one here – yet – to read these lines.
Early this year, I have launched what I call my “Tactical Letter.” It’s an email I send weekly to share everything I know about Social Media Marketing.
My emails are written in my broken English in a straightforward style. Each of them is supposed to bring you guys knowledge, to teach you something, to explain you a tactic or a tip.
And it seems that people like it. You like it.
It’s 100% practical and easy to read.
Of course, it’s free.
That is what I want to do here too. Share what I know and what I learn, so you guys can take whatever you find useful and make it yours.
I spend a couple of hours every day trying to understand what is going on in the Social Media world, so you and my clients don’t have to.
It’s all about experimenting on “lab accounts” and also, learning from what we do with the brands and the influencers I advise.
I will probably reuse some of the content of Tactical Letter and rewrite it to be “blog compliant” here. I apologize in advance to the subscribers.
I know your time is your most valuable asset, and I don’t want you to waste it. Skip these posts if you have already received them.
That said, rereading them probably can’t hurt.
The Social Media game is highly competitive and ever-changing. The more you know, the better it is.
PS: Happy to read your remarks if any, but I know we don’t comment a lot in 2019 so feel free to send me an email or hit me on Twitter/Instagram.