The Future of Social Media Platforms

Just a thought about a trend coming faster and faster, and that will impact Social Media Marketing at one point.

These last few years, negative content has grown a lot on social media platforms.

Many people regret the recklessness of the ’80s, and the vintage trend is fed by this mindset: “It was better before…”. Today, almost everything on Twitter and Facebook is an open invitation for a fight, but…

Regular people don’t like to fight.
Regular people don’t like hate speech and permanent criticism.

The next decades will be all about love, accountability, responsibility and privacy.

Marketing will have to adapt, with more transparency and storytelling. I’m gonna love that refreshing period.