I opened my first blog back in 2004.
It was in French and I was talking about my journey as an entrepreneur. I didn't really have an actual goal when I started writing, besides sharing ideas and experience, and trying to be useful for people taking the same entrepreneurial path.
After roughly 12 months, that blog started to have a small but loyal core of readers, and many became my friends over the years 🙏🏻
At its top, my blog was getting a few thousands readers a day. I know it doesn't seem to be a lot when you consider large blogs in the United States, but for me, it was huge.
Having that audience encouraged me to write more and better. I'm not saying I was a good author, but I was as good as I could be.
And then, I lost my mojo, with a bitter feeling that I was like a broken record, addressing more or less always the same topics, not connecting meaningfully with my readers as I used to do it.
So I stopped writing.
A couple of years later, I made a backup of that blog and shut down the Wordpress instance I was self-hosting. I regret this decision, as some of these posts really got traction and engagement, so I assume they were helpful to some of you.
8 months ago, even before COVID, I really missed writing. It was both a therapy and a way to put my thoughts in order. When you write and know that people are going to read you, you pay attention to details and want to make sure you can own your reasoning.
So I looked for the best platform I could find - and that's Ghost - and I started writing again on this very blog you are currently reading.
“Close the door. Write with no one looking over your shoulder. Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer.”
~ Barbara Kingsolver
My first posts were advice and tactics about Social Media Marketing, as it is my main field of expertise. I had fun trying to help you guys grow your followers on Instagram, build your brand or generate leads and business opportunities... by sharing what I know.
But after a while, I got sick of it.
Writing about things you fully understand and control can be useful for people who need to learn about it, but it is actually not fun for me. I write to improve myself by questioning things I experience in my journey, and, as I said earlier, to put my thoughts in order.
That's the reason why I want to get back to where it began for me:
Writing about my journey as a husband, father of 3, who has invested or created 25+ companies along the way, who do marketing for a living, who's an immigrant in one of the most amazing countries on planet Earth and who's needs to write again to improve clarity and self-awareness.
To make a long story short, I want to follow Barbara Kingsolver's advice and write about what I truly want to say, even if it doesn't meet any audience.
And because I might need some motivation to keep myself accountable and post at least once in a while, I have redesigned this blog.
If some of you were already reading me back in the days, they might remember the new header I've chosen.
It's actually the one I had back in 2004, on my first blog.
I still love this photo a lot, and i think it ages pretty well, even in these times when things have to be Instagrammable.
PS1: I don't remember who the author is. Feel free to reach out to me if you know, I'll be happy to credit him as somehow he's been part of my life.
PS2: I you have subscribed to my Tactical Letter, you will probably receive this post by email. I will still write about marketing and share tips or tactics, but not only. If you are not ready for that, it's totally OK and please unsubscribe by using the link below.
As usual, the best way to reach me if you have any comment or question is my Twitter or my email. Feel free to use it as much as needed. I'll see you on the next post.