September 7, 2019

Instagram hides the Like count, and it is a BIG deal.

Instagram hides the Likes from your posts.
Here’s why it’s a big deal for brands and influencers.

As you might know, Instagram is about to hide the Likes from all the posts, so people feel less social pressure when their content is not popular.

They have started experimenting that new feature in a few countries, and from what I have seen so far, here’s what brands and influencers can expect from it.

September 4, 2019

The Future of Social Media Platforms

Just a thought about a trend coming faster and faster, and that will impact Social Media Marketing at one point.

These last few years, negative content has grown a lot on social media platforms.

Many people regret the recklessness of the ’80s, and the vintage trend is fed by this mindset: “It was better before…”. Today, almost everything on Twitter and Facebook is an open invitation for a fight, but…

Regular people don’t like to fight.
Regular people don’t like hate speech and permanent criticism.

The next decades will be all about love, accountability, responsibility and privacy.

Marketing will have to adapt, with more transparency and storytelling. I’m gonna love that refreshing period.