Great brands are built Picking a good name for your brand is important, but not it’s usually overrated. What really matters is “How your brand behaves”. From your Branding 1 min read
Social Media hits don’t lie: there’s just yourself out there to be you. Unless… You should not outsource your content production in a specific case that I'm going to tell you about. Branding 2 min read
Stay away from Political Correctness Another reason why brand executives or public figures with great ideas fail to publish anything interesting on social is not that they think they don’t have enough value to bring to their audience, but because they have too much of it. Branding 2 min read